Explainer Videos

What are Explainer Videos?

An explainer video is a web video that supplements textual information in audio-visual form. They are typically short, usually ranging from one to three minutes, to present information on business, products or services in a simplified manner. Explainer videos can be delivered across a wide range of online platforms including emails, blogs, newsletter and networking sites. Being short in length, explainer videos are able to explain things faster, thus saving time of both the business and its audience

http://en.wikipedia.org/wiki/Explainer_video

Why should I use explainer videos?

See for yourself in this short video:

  • Studies done by Missouri University of Science and Technology show that you only have 2.6 seconds to make a good impression. Explainer videos grab and hold attention.
  • A well produced explainer video is 400% more effective than talking head videos at communicating the product or service idea well.
  • A well produced explainer video is 800% more effective text alone at communicating the product or service idea well.
  • Customers who view an explainer video are 85% more likely to buy a product or service than those who don’t

Creation Process

There are several stages involved in the creation of an explainer video. The process starts with research and script development, where a script is prepared suiting the information to be conveyed. Then a story board is prepared sketching out the script in visual form. At this stage all the scenes are shown with detailed description, explaining each action and movement that will take place in the video. The third stage is voice over stage where the voice-over artists narrates the script and credits the video with an audio. In the last and final stage, story board is animated (using applications such as GoAnimate) with voice-over.

http://en.wikipedia.org/wiki/Explainer_video

Explainer Videos are pretty awesome. They can be animated, demoed, or kinetic text, or talking person type video. Explainer videos should definitely be used for your website or product. Watch the video in the section labeled “Animated” to find out why. All of the following are considered explainer videos. A larger list of examples can be found here. [This article needs updated to include all explainer video types. Contact us to help out.]

Explainer Video Examples (Select an option to expand to see video)

(animated product demonstration video of apps, websites or any other interactive digital medium in use.)

(animation technique mixing motion and text to express ideas using video animation)

(live footage is used primarily)

Where do I get explainer videos made? – Explainer Video Services

A animated explainer video will have at least some animated footage in it.

Did we miss any? Use the form at the end to tell us.

Also make sure to check Explainer-Video.net as a fall back database of producers.

>FUTURE< Future listing attributes shall be to be in the following format: Company Name – types of animations with each type separated with a comma (,) between them.

A screencast video is an animated product demonstration video of apps, websites or any other interactive digital medium in use.

Did we miss any? Use the form at the end to tell us.

Also make sure to check Explainer-Video.net as a fall back database of producers.

>FUTURE< Future listing attributes shall be to be in the following format: Company Name – types of animations with each type separated with a comma (,) between them.

A kinetic video will have at least some kinetic text animation in it.

Did we miss any? Use the form at the end to tell us.

Also make sure to check Explainer-Video.net as a fall back database of producers.

>FUTURE< Future listing attributes shall be to be in the following format: Company Name – types of animations with each type separated with a comma (,) between them.

Live Video productions or Talking Heads videos are shot live footage of the product in the real world.

Did we miss any? Use the form at the end to tell us.

Also make sure to check Explainer-Video.net as a fall back database of producers.

  • No companies are currently known to do this to be listed. Try the software section for this type of production.

Did we miss any? Use the form at the end to tell us.

Also make sure to check Explainer-Video.net as a fall back database of producers.

Did we miss any? Use the form at the end to tell us.

Also make sure to check Explainer-Video.net as a fall back database of producers.

How do I make my own explainer video?

You can make your own explainer videos by using cost effective softwares or web apps.

Some Low Cost and Professional Options:

Explainer Video Software

  • Powtoon (~$8) – Easy, low cost, and super professional

  • No software has been added to this list. Do you know of the software that needs added to it?

Did we miss any? Use the form at the end to tell us.

  • No software has been added to this list. Do you know of the software that needs added to it?

Did we miss any? Use the form at the end to tell us.

  • Prezi ($4.92-$13.25/mo billed annually)

Did we miss any? Use the form at the end to tell us.

Explainer Video Tutorials – How to guides

  • No tutorials for this subject has been listed yet. Do you know of any that would fit here?

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  • No tutorials for this subject has been listed yet. Do you know of any that would fit here?

Did we miss any? Use the form at the end to tell us.

Did we miss any? Use the form at the end to tell us.

Resources from companies

There are some of these companies producing some really good content about the market they are in such as types of videos and examples and sometimes even tutorials. Check them out:

Did we miss any? Use the form at the end to tell us.

 


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