Monetization Methods

1) Methodologies to Making Money

Method 1

  • Provide upfront service

e.g. Run an auction website.

Method 2

  • Provide upfront service
  • Provide information / value

e.g. Offer the service to make explainer videos for a cost while secondarily providing a helpful blog that is related to explainer videos or a tangential topic set.

Method 3

  • Provide information / value
  • Provide service secondarily

e.g. Run a blog about some topic or set of topics and then sell an e-book with more detailed information or a larger story or what not.

×A business should try to use Method 2 or Method 3 if at all possible for maximum benefits.

2) Service Types

  • Active Service – Sell a service that relies on humans to do the work. e.g. Engineering, custom website development, graphic design work, etc.
  • Passive Service – Sell a service that relies on a pre-built system. e.g. Auction Website, classifieds website, etc.

Note: There will always be people related to a business so there is no perfectly pure passive service. Someone has to maintain the infrastructure, pay developers to keep things up to date and fixed, etc.

3) Monetization Methods

Any methods that are shady will be marked with (blackhat) and any spammy tactics will be marked (spammy). Blackhat methods should not be emplored because they will breed distrust and spammy methods will just annoy your customers and they won’t want to be your customers anymore. Both have exceptions but those are few and far apart. Just think of how your customers will feel about what you are doing. It does matter what they think of your business.

  • Affiliate Links: You place links to products that are relevant to the content you have on your website. It tends to be unobtrusive and thus more preferred by visitors compared to ad-space.
  • Recursive Affiliate Links: These affiliate links provide you income every time someone updates their membership instead of being a one time payout.
  • Kickbacks: You are well connected with partners who give you some kind of service or a cut of what they receive in business that is referred by you
  • Digital Sales: Ebook, audiobook, and other digital mediums that can be bought and replicated)
  • Offer custom work / service: Graphic design, explainer video production, custom website plugin, custom website theme, and other types of custom work)
  • Sell ad-space: Sell ad space on your website that you manage instead of just renting from an ad-service that manages the ads. This includes the bar link at the top of some sites such as linkbucks.
  • Use an ad-service: Banner ads or text link ads.
  • Sell Products: Have a storefront which is also e-commerce.
  • Take Donations: This is a method used by those who create a continuous product that doesn’t have a defined ending.
  • Take a Cut: Some websites provide a service by being the middle men in a transaction and will take a cut of the money made for each exchange. There are variations but they include taking a cut.
  • Lead Generation: Along with your other products you collect valuable statistics or information such as email addresses and their personality profile to sell. (blackhat)
  • Co-Registration: When a visitor is signing up for something on your site you have third party sign up offering checkbox along with it. Best tactic is to have it checked by default. Third party pays for this service. (blackhat)
  • Sponsored Email: e.g. You already send out a newsletter so a company asks you to pitch their product or service in your newsletter. (spammy)
  • Subscription / Premium: e.g. Subscription to a huge repository of WordPress themes and or plugins. Premium subscriptions may give you extras the rest of the community doesn’t have.
  • Events: Sell tickets to physical events or online events. Also sometimes known as charging an entry fee.
  • Sponsorship: This means that you get paid by companies that you mention a lot or have pictures with a lot or somehow you advertise with them indirectly.
  • Ad Page: This is a page that you put between where they came from and where they want to go. Usually they have a timer along with a link that says “skip ad”.
  • In-Text Advertising: A word or phrase in a block of text is highlighted and when hovered over it pops up an advertisement blurb connected to the anchor text you are hovering over. [demo]
  • In-Image Advertising: An overlay advertisement is placed in an image in which if clicked it will direct the user to a new website. [demo]
  • Brand Canvas: A lightbox display pops up either by hovering over something or clicking on something. It actually overlays the entire window with an advertisement. [demo]
  • RSS Feed Ads: Text ads that can be integrated into an RSS feed. (spammy)
  • Monetized Videos: Videos that have ads played before them, during them at intervals, or a little ad that is at the bottom. Think YouTube videos.
  • Podcast Ads: There are ad programs that can integrate into your pod casts to generate revenue.
  • Pop Up Ads: These ads pop up as new windows. Some are called pop-under ads which actually pop up a window behind your browser so that when you close your window you are seeing it. (spammy)
  • Email Ads: There are programs can join that will integrate ads into your email newsletters and other mass emails. (spammy)
  • Unlock Content: You can keep certain pieces of a story content locked and people will have to pay for them. Or possibly it is just a few stories you have locked so you have people pay to unlock them. It is similar to how a membership unlocks things except it isn’t limited by time, it is limited by content selections.
  • Offer a Course: Offer education courses that relate to the website you run. This can be online workshops, a class, etc.

Specialized Monetization Methods

See also: Monetization Dictionary

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