Business Facet

Google Alerts for Customer Service and Marketing

Google Alerts for Customer Service and Marketing Google Alerts is a Google service that will email you whenever it finds keywords either on the entire internet or within one specific website or even a part of a website. For instance you can use it to monitor keywords or phrases within a specific sub-reddit on Reddit. Customer Service You can setup the keywords to monitor for people having problems with your product or service so that you can go and help the person solve the problem. Companies that are large such as Microsoft and Apple can do this because they are Read more

Social Marketing

Social Marketing Social Marketing Social marketing is marketing through social channels. There is a large variety of channels to look at. There are online methods and offline methods. Some Offline Methods Conferences Meetup groups Host a presentation Some Online Methods Social Networking websites Facebook Google + LinkedIn Twitter MySpace (deprecated) Friendster (deprecated) Social Websites YouTube Reddit StumbleUpon Tumbler Standard forums You will read about some of them below. Social Networking Websites Choose a Social Network Choose one network to start with. You can move to more networks later. Master one before doing the others. If your product or service is Read more

Venture Capitalists

Venture Capitalists (VCs) Venture capitalists tend to be more hands on and infuse more money at various stages. They are more ruthless than angel investors and are generally not people you know but people that either seek you out or that you seek out. A lot of times the funds are not their own to invest. They are companies pretty much. (Better definition) Think of angel investors as angels that come to the rescue and are more friendly and think of VCs as sharks who come to feast and are not super friendly. They do not want to take on Read more

Patents, Trademarks, Copyrights, and International IP Law

Patents, Trademarks, Copyrights, and International IP Law There are some resources online for this. View them below. Government Operated US Patent and Trademark Office Inventor Resources Patents Trademarks Intellectual Property information Copyright office Other Legalzoom: Legal documents and information. [psCode: PostAdvisorFormBlock]

Patents

Patents Patents are great for protecting your ideas in various formats. (dictionary.com result of idea) More information about patents can be found on the USA Patent Offices patent page. INVENTORS: If you are an inventor you should check out the patent office’s inventor page. They have created this to aid inventors in the patenting process as well as scam prevention and numerous other topics. Find the inventors help page on the patent office. What they have listed Patents for Inventors: Tools, FAQs, Downloads Trademarks for Inventors: Tools, FAQs Inventors Assistance: Local assistance, Customer service Education and Information: Online chat transcripts, Read more

Funding a Business

Funding a Business Startups are the hardest to fund. You have no track record and no definite proof that your idea will work in the marketplace. There are a variety of methods to fund your project. Videos Methods Your Own Pocket Your own money is the best place to look for funding. It is most likely the way you are going to have to start. This means you have to start something small enough. This is known as bootstrapping. Most businesses start this way. Try it. Local Organizations Let’s say you are doing something that has to do with art. Read more

How to Market to Your Target Audience

How to Market to Your Target Audience How can I market most effectively to my target audience? The first question of, who is my target audience, should be answered first. All audience groups are different. You want to pay attention to their qualities as well as the medium you are advertising with. Major Factors Age group Gender Interest group Financial group Social group These Groupings Affect What they will spend money on Amount of money available to spend How willing they are to spend money Examples A young boy who is interested in video games with rich parents. That boy Read more

Angel Investors

Angel Investors What is an angel investor? An angel investor provides financial backing for startups and entrepreneurs. They are usually found through family and friends. The funds they provide can be just the one-time infusion of seed money or ongoing to help a company through rough patches. They invest their own money and buy equity. Sometimes around 50% or more. (Better definition) Think of angel investors as angels that come to the rescue and are more friendly and think of VCs as sharks who come to feast and are not super friendly. Look at this article about VCs vs Angel Read more

Legal Issues

Legal Issues There are a lot of various legal issues that go on with a business. Most are not too bad actually. Getting Sued If you are getting sued you should probably by now realize that you need business insurance. They generally take care of those issues. Intellectual Property If you are doing anything to do with the internet, you will want to get together with an intellectual property lawyer. If you are a development company of any kind you need to talk to an intellectual property lawyer. Anytime you are dealing with information you should probably be talking to Read more

Marketing Methods

Marketing Methods There are many different types of marketing methods. They all have different values and costs associated with them. Many types overlap as do many other business activities do. We will discuss some of the methods below. You should be aware of how to start a movement as well in order to utilize the advertisement methods effectively. Derek Sivers: How to start a movement [ARVE_youtube id=”V74AxCqOTvg”] Some More Videos More Ted Talks here: Advertising | Marketing Word of Mouth Word of mouth is the best kind of marketing. It lends credibility because they are not biased with the success Read more